Brand Experiences & Activations

Brand Experiences & Activations

We create brand experiences that live on long after the day itself. From launches and immersive activations to cultural moments and live events, we connect brands with the people who matter most, in ways they remember.

  • We look for the spaces others overlook: venues that have never hosted an event before, and places we can transform into something new.

  • Who's in the room matters just as much as where. Every guest list is built with intent, bringing together media, talent, creators and cultural voices with a genuine connection to the brand.

  • With creative thinking, custom builds,  PR expertise, talent partnerships and social-first content working together, our experiences generate coverage, conversation and content well beyond the event itself.

moments we've created:

  • 01 | Flogas Power Deck<br>at<br>Electric Picnic

    Festival experience & brand activation

    Flogas took over Electric Picnic with the Flogas Power Deck, offering exclusive main-stage views, live entertainment and festival-ready brand moments. HMG curated the guest list, hosted a B2B event with comedy and DJ sets, and created a suite of assets, while our sister agency SCHQ ran live social coverage throughout.

  • 02 | VIT HIT RESET<br>SANCTUARY AT ALL<br>TOGETHER NOW

    Immersive wellness & festival activation

    VIT HIT made its All Together Now debut with the Reset Sanctuary, where sauna sessions, DJs, games and sampling helped festivalgoers recharge. HMG delivered it with All Together Now and Rise Nordic Spa, and the public voted VIT HIT the event’s second most added-value brand. SCHQ led live social coverage.

  • 03 | MONZO X<br>SEANCHOÍCHE –<br>LEARNINGS

    Cultural partnership & live storytelling

    Monzo and Seanchoíche hosted an intimate evening of honest storytelling at Volumes Dublin. Founders, entrepreneurs and creative voices swapped stories rather than business cards, in a fresh take on networking that put community and real conversation at the heart of the night.

  • 04 | Kerrygold<br>Say Cheese<br>Pop-Up

    Food-led pop-up

    For the Kerrygold Say Cheese pop-up, we found a central Dublin location never used for one before. Over three days, visitors picked up custom mini charcuterie boxes as photogenic as they were tasty. It anchored a full 360 campaign of creators, press kits and sampling to launch the new cheese range.

  • 05 | Tayto Snax BBQ<br>X<br>Pitt Bros

    Food collaboration & creator experience

    To celebrate Tayto’s new SNAX BBQ flavour, we teamed up two Irish favourites. Our collaboration with Pitt Bros BBQ featured a one-month-only burger, an exclusive creator launch event and social-first content that put the flavour on menus and on feeds.

  • 06 | Dash Burger<br>X<br>Alvin Cailan

    Chef collaboration & cultural food moment

    Dash Burger joined forces with acclaimed US chef Alvin Cailan to bring the limited-edition Red Light Burger to Dublin. A one-day, creator-led launch gave fans a first taste and opened the collaboration, with the burger then available exclusively on Deliveroo throughout June.

  • 07 | Kerrygold<br>x St Patrick's<br>Day Campaign

    Creative brand collaboration & food activation

    Kerrygold kicked off its global St Patrick’s Day campaign at The Storyteller pub, serving complimentary Kerrygold crisp sandwiches on the day. With a distinctive venue and exclusive merch, the limited-time collaboration gave audiences an unexpected way to experience an iconic Irish brand.

  • 08 | HMG SUMMER<br>SOIRÉE: NEW SPACES,<br>GREAT GUEST LISTS

    Curated dining experience & industry networking

    We turned our own office into an intimate dining room for an evening with brands, talent, creators and industry friends. A Michelin-starred chef created a bespoke menu for the occasion, setting the scene for a night of great food, good company and thoughtful hospitality.

  • 09 | VIT HIT<br>VALENTINE'S<br>RUN CLUB

    Community activation & run club collaboration

    For Valentine’s Day, VIT HIT played matchmaker, bringing together two of Dublin’s running communities: Happy Feet Run Club and The Pastry Pace. It was love at first stride, with the community-led run celebrating movement, connection and a shared passion for the sport.